Pay-Per-Click is one of the easiest and most popular ways of getting targeted visitors to a website from search engines or other websites. It has been one of the best tactics to get a better return on investment. Whether you need to buy a skincare product or any electronic item, we like to search for it. There are some companies that provide pay-per-click management for ecommerce.

 PPC is no longer an alternative to SEO (Search Engine Optimization), but it is an essential part of the strategy for any website; be it an eCommerce portal, a corporate website, or b2b information portal, they all need to do PPC advertising to be in front of their prospective customers.

Here are few basic yet useful tips to follow when starting a new Pay Per Click campaign from scratch:

Set Goals

It's better to define your goals beforehand, even before starting a campaign. You should know what you want to achieve from this campaign. The goals can be different according to the website, maybe you want to sell products if it's an eCommerce portal, or you want to generate leads if it's a corporate website. 

Know Your Product & Market

It's easier said than done! Seems very obvious, but you need to understand your product and target market really well to get the best out of PPC Campaign. 

It's very important to target the correct market which has the power to buy. E.g. If you are selling gifts for her, you need to target men who will be buying the gifts. You can segregate your audience using age, gender, marital status, etc. 

Targeting the right market is one of the most critical and time-consuming parts of marketing, but once done, you are going to reap its benefits for a long time to come.