Digital Marketing / Internet Marketing / Online Marketing is one of the most used terms of the industry today. However, it is sadly just a bunch of jargon for most of the people who hear it and use it to convey their minds. What exactly is a digital marketing and what part of it is essential for today's business person? We're here to break it down for you in the simplest words possible.
Online Marketing is simply marketing of your product or service onto digital platforms so as to hold onto your loyal consumers as well as increase your reach to new potential target audiences swiftly.
You can opt for digital marketing services at creative digital agency in Kent, London via Pivotal4.
Image Source: Google
That is what Online marketing is. There are some further questions that need attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is yes. Digital / Internet marketing is a wider concept as compared to social media marketing in the sense that, all social media platforms are available digitally i.e. via the internet. However, there are other platforms that come under digital marketing other than social media marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called "Search Engine Marketing" or SEM.
Search Engine Marketing is the marketing of your product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.